KOL & Influencer Marketing Agency
Real People. Real Influence. Real Results.
We partner our Malaysian clients with the proper influencers and key opinion leaders (KOLs) — making sure that your voice is heard by real listeners.
In a world where consumers gloss over advertisements, successful brands are the ones that resonate on a human level. We make sure that your brand gets there through genuine collaborations that work for the Malaysian audience.
Let’s Discuss Strategy
Your Social Media Influencer Agency
Connecting People To Your Brand
Proudly serving our wonderful clients across Malaysia, including Kuala Lumpur, Penang, Johor Bahru, and Malacca.
WHAT WE DO - Influencer & KOL Marketing Done Right
We aren’t just another platform for your use. We are a one-stop shop for managing all aspects of your influencer marketing campaign from start to finish – including events management and brand activation!
Why It’s Important Now
How do people find out about your brand? Is your marketing approach up to date with today’s consumer behavior?
The average Malaysian internet user spends 8 hours and 17 minutes on the internet daily, with almost 3 hours of that spent on social media platforms.
They aren’t seeing your television advertisements. They’re listening to their friends talk about the products they like.
And here are the statistics saying it all:
- 79% of social media users in Malaysia are following at least one influencer
- 58% of consumers in Malaysia have bought a product due to an influencer’s recommendation
- 75% rely on influencer recommendations for solving problems and getting acquainted with products
- The influencer marketing market in Malaysia is expected to reach RM3.4 billion, making a huge difference compared to the traditional media space
- Brands in Malaysia are expected to spend up to $77.3 million on influencer marketing in 2025, a 14% increase compared to the previous year
It’s time for change! Consumers believe people more than banners. If your brand doesn’t appear via voices your target audience is listening to, you’re missing a trick.
Who Do We Work With?
Tailored For Brands With Growing Aspirations In Malaysia
A few of the many brands we’ve had collaborations with include:
Beauty And Skincare
Product Drops, Reviews, Tutorials
Food And Beverage
Restaurants’ Campaigns, Product Sampling, Recipe Videos
Fashion & Lifestyle
Look Books, Hauls, Brand Building
Wellness
Trustworthy KOL Endorsements That Make Your Brand Credible
E-commerce/Retail
Driving Traffic And Conversions
Travel & Hospitality
Accommodation reviews, Hospitality showcase, Show of Tourist Attractions
Tech & Gadgets
Product Demonstrations, Testing & Review
Gaming & Esports
Hosting Tournaments, Equipment Unboxings And More
Financial Services/Fintech
Tutorials, Walk-throughs & Build Trust In Your Brand
Whether your customers are on the internet, and chances are, if you’re a Malaysian brand, they certainly are, then there’s a creator strategy right for you.
Book a Free Discovery Call
Not Sure How Influence Marketing Could Benefit Your Business?
Don’t wait until you have all the answers. Some of our best campaigns started out with a simple question like “We don’t know where to start.”
Do you need to find out more about using influence or KOL marketing in your business or have tried it in the past but didn’t get the desired outcome? We should talk. We are here to listen, not to sell you anything.
How It Works?
Get Started with Our Influencer Marketing Agency
1
Discovery Call
2
Strategy and Creator List
3
Campaign Implementation
4
Analysis & Takeaways
How We Work With You
Our Influencer Marketing Process
We keep things simple. This is how we collaborate with our clients:
Rather than presenting our deck first, we prefer to kick off our engagement with a discovery call. Please describe your brand, your goals, and your experience with influencer marketing (whether you have had any). We will share our insights.
We will develop a strategy as well as select and curate a list of suitable creators based on the information gathered during the discovery call. You’ll be in the know throughout.
The next step would involve execution, which includes outreach to selected creators, briefings, content approvals, and posting schedule. We’ll take care of that.
Finally, once the campaign ends, we will give you a review of the results and discuss takeaways from the project.
Collaboration comes naturally to us. No junior executives will be assigned to your campaign after the contract has been signed.
What Do We Offer?
Influencer & KOL Strategy
Prior to reaching out to any content creators, we take time to understand exactly what you need and plan out the most effective course of action based on your specific goals, target audience, and budget.
Creator Sourcing & Vetting
Our team will conduct thorough research into not only how many followers each influencer has but the nature of their interactions, their target demographic, type of content and performance metrics.
Campaign Management
The entire process, from briefing to content creation and distribution scheduling, will be managed for you – without overwhelming you with administrative tasks.
Multichannel Implementation
Depending on the specifics of your campaign we’ll develop an implementation plan across multiple platforms that are relevant to your target audience.
Performance Reporting
In the end, we will provide you with a full report that will summarize all key metrics, including reach, engagement, and performance and inform your future marketing decisions.
Frequently Asked Questions Brand Activation Services
Both are closely linked concepts yet somewhat different. While an influencer can be defined as a user having a social media presence and producing content on behalf of their hobbies, KOL (Key Opinion Leader) implies professionalism in the respective industry – a dermatologist promoting skincare products or a personal trainer having an audience of their fans and followers, for instance. We understand the value of each option depending on your campaign objectives and will advise accordingly.
Not necessarily. Sometimes, the best results in terms of ROI can be achieved by choosing nano and micro-influencers as they offer the highest engagement rates and relatively low costs compared to celebrities. For instance, nano-influencers in Malaysia produce average engagement rates up to 4.7%, which is much better compared to other tiers of influencers. We cooperate with various budgets and will never promise more than what is realistically achievable with your means.
We consider many things: audience demographics and location (very important if you’re targeting Malaysia specifically), engagement quality, relevancy of the content to your brand, and proven history with other brands and campaigns. We don’t offer pitches simply because the influencer has a lot of followers; compatibility is key.
That’s going to vary based on the nature of the project. The simplest campaigns, like product seeding campaigns with micro-influencers, will take about two to three weeks. For bigger campaigns, such as brand awareness campaigns with many influencers from various social media sites, it may take four to six weeks.
Yes, we do. Our campaigns are compliant with the MCMC regulations that require a certain degree of disclosure regarding sponsored content. Not only is it legally required, but it’s actually good for your brand image.
Definitely yes – it’s actually something we relish. We will give you a rundown on how to begin, set practical goals, and create a strategy that suits the present state of your brand, not where you want to be in five years from now.
For awareness campaigns, it could be measured by reach and impressions, while consideration would involve engagement rate and saves, and clicks or promo codes for conversion objectives. Each campaign comes with a post-campaign analysis that tells you what happened and what it all means.